Meryll Rogge SS24

In a rush or on a whim. Yet somehow perfectly still. This SS24 collection by Meryll Rogge considers our fraught relationship to time, with memories of idle days caught between the speed of life and the desire to linger, with glimpses of a past era when delirious speed conveyed many fantasies.

Just like a traveler’s wardrobe created despite lost luggage, where mismatched time zones and climatic backdrops lead to spontaneous styling, to incongruous and sophisticated silhouettes. Clothes become the unlikely players of a material poem, composed
​in waiting rooms where time and space are annihilated. A true sense of pragmatism and comfort which brings together the unexpected hint of glamour of last night ‘s cocktail dress and rhinestones with the anonymity of a cotton baseball cap or of an oversized knit sweater.

Throwing clothes together, whether by choice or for fun, to power through a journey – one in daily realities or across long-haul itineraries. The relation between past, present and future takes on many forms: from the shapes of delayed tastes and prints, drawing from Ed Ruscha seminal bleach patterns to nostalgic sportswear attire. Iconic British outerwear pieces, such as trench coats and blousons work alongside creased satin pencil skirts. Freely tied around a waist, leather belts shape oversized men’s khakis into distinctively/couture-like draped pieces. Over necklines and across busts, everything becomes a scarf.

Just like a true classic pulled from a pile of lost and found, sturdy workwear pieces and floral prints are worn as newly beloved heirlooms. Hastily adopted, they bear the traces and the pace of the handmade, where double-face wool are meticulously assembled into coats and jackets. The proportions of men’s shirts in stripped and solid poplins, are slightly off, deconstructed: an opportunity to revisit the ritual of office wear and its many play on subtle variations.

On the go yet decided to slow down, the mundane qualities of these every-day clothes don’t miss
​out on the celebration and excitement of a new adventure. The swan’s silhouettes gliding across printed t-shirts and evening dresses are a reminder of just that – our ability to float and to stall in hope of disrupting the passage of time. A slow show.

Download all official SS24 imagery here

Download all packshots of SS24 here

A selection of SS24 is available at ICON store in Brussels, RENAISSANCE in Antwerpen, JAMES in Nieuwpoort and BOBOLI in Waregem.

Please do contact me for prices and complementary information.

Meryll Rogge is a womenswear label based in Belgium

A contemporary wardrobe infused by surprising associations, it offers classic and sturdy pieces revisited with a sense of unexpected beauty. Drawing simultaneously from the radical simplicity of menswear and the exquisite sophistication and coqueterrie of eveningwear, the label seeks to establish a joyfully ambivalent style – one made of fortuitous connections and pragmatic sartorial decisions. A strong and bold idea of femininity as a creative principle and a firm belief in the long lasting qualities of standards, both in shapes and materials, define the label’s identity. Crafting a forward-looking style imbued with a true love of the past, the label dresses a free-spirit woman who favors the assertion of the individual self over norms and repetitions. Meryll Rogge is a creative director, hailing from both Antwerp and New York, whose ever-shifting approach to fashion embraces the ultra-masculine just as effortlessly as the decorative opulence of the feminine.

Designer profile

Belgian-born Meryll Rogge started studying Fashion Design in 2005 at the Royal Academy of Fine Arts in Antwerp. She is part of a generation of Academy graduates that is breaking the mould in fashion today. In 2008, Rogge left school to land her dream job by joining Marc Jacobs’ design team in New York. As a Women’s Collection designer she had the opportunity to work on some of his most iconic collections. Nearly 7 years later, she returned to Antwerp to become Head of Women’s Design at Dries Van Noten. The start of a fascinating collaboration that has lasted for many inspiring years. Today, the creation of Meryll Rogge is a natural evolution of Rogge’s accomplishments and ambitions. Wishing to express something more personal, she set up her studio near her hometown Ghent. In 2021 Rogge received the Belgian Fashion Award for Emerging Designer, and the following year was nominated for the LVMH-Prize 2022.