High-end project management studio, Furu, handles every step of the way.
There is no challenge that creative project specialist Furu cannot handle. The Belgium-based, internationally-minded company’s ethos is rooted in resourcefulness, efficiency and poise – underlined by strong, design-led thinking.
.png)
Furu co-founders Nadia Saksou and Aminata Sambe bring together a wealth of global professional experience. Their impressive joint portfolio spans a range of production work within the creative sphere, from fashion shows and events to interiors, retail, architecture, and film. This project management studio leads through ingenuity, a can-do attitude, attention to detail, and a passion for subtly and competently bringing designers’ dreams to life.
Furu stands tall
The studio’s name, ‘Furu’, is the Swedish word for ‘pine tree’, a plant able to grow tall and strong in any environment and condition. This concept represents Saksou and Sambe’s spirit, which draws on their extensive, proven knowledge in the world of project management and production.
Past clients have included global companies such as fashion brands Chanel and Dries Van Noten, and the studio of celebrated architect Glenn Sestig. Furu’s global outlook means Saksou and Sambe – who speak seven languages between them – work on a variety of international projects, permanent and temporary, across the luxury and design industries, hotels, museums, private individuals, and more. At the heart of their practice is always a thoughtful, highly curated approach that can be applied to creative project management that speaks the client’s language.
Project Management for a Dries Van Noten flagship store , Fashion Show management at Dries Van Noten , Fashion Show management in an abandoned modular space at Opera Bastille
‘It might be surprising to hear this, but there is no real difference between organising a fashion show, building a house or producing a documentary. Throughout our career, we have gathered experience in all those different sectors, and more. We always work to high standards and specific client requirements, manage planning and budget, source the right people and materials, and curate ideas in the most creative way possible,’ the Furu co-founders say.
The pair shares a strong background in marketing, advertising and languages, as well as solid experience in event production through their past roles at premier special events company Villa Eugénie. These experiences, combined with Saksou and Sambe’s intrinsic bold yet always carefully balanced approach to problem solving, form the core of Furu’s unique skill set – challenges is what this studio thrives on.
Production 'Dries' a film by Reiner Holzemer.
Production 'Martin Margiela, in his own words' a film by Reiner Holzemer.
Making of, Lemaire SS25, Catwalk , June 24
© Athina Coufo, Making of Dries Van Noten iconic last catwalk, Paris, June 24
Client references
https://www.glennsestigarchitects.com/
https://www.villaeugenie.com/clients/chanel
https://www.villaeugenie.com/clients/dries-van-noten
https://www.driesvannoten.com/silentarchive/
https://www.villaeugenie.com/clients/hermes
